In this episode of Success Leaves Clues, hosts Robin Bailey and Al McDonald sit down with Rochelle Hildebrand, Vice President at EHN Canada, to explore how innovation and compassion are reshaping mental health and addiction treatment nationwide. 

After starting her career in marketing, Rochelle unexpectedly found her calling in mental health, and over the past 12 years, she’s become a driving force behind EHN Canada’s mission to deliver accessible, evidence-based care through both inpatient and virtual programs. Her story is a testament to how purpose, leadership, and innovation can intersect to change lives. 

Rochelle shares how EHN Canada balances technology and human connection, the evolution of virtual therapy since the pandemic, and what it takes to build strong cultures in high-impact care settings. She also reveals why she believes mental health benefits should be as universal and comprehensive as dental coverage, and how employers can play a transformative role in supporting their teams’ well-being. 

You’ll hear about: 

• An Unconventional Path to Purpose: How Rochelle went from a marketing coordinator to a leader in mental health and addiction treatment. 
• Balancing Care and Compassion: How frontline workers navigate the emotional demands of their roles while staying resilient. 
• Virtual Care Reimagined: Why EHN Canada’s hybrid and digital programs are breaking barriers to access and improving outcomes. 
• Culture and Support in Healthcare: The systems and practices that create sustainable team well-being in a high-stress industry. 
• Mental Health Benefits Reform: Why employers must offer tiered care options to address mild, moderate, and severe mental health needs. 
• The Future of Wellness at Work: How companies can intervene early to keep employees healthy, present, and supported. 

If you’re an HR leader, benefits advisor, or business owner looking to strengthen employee well-being through better systems and strategies, this conversation will shift how you think about mental health in the workplace. 

We talk about: 

• 00:00 Introduction   
• 01:20 Rochelle’s Journey from Marketing to Mental Health Leadership 
• 04:00 Finding Purpose in Work That Changes Lives 
• 06:15 Balancing Empathy and Emotional Resilience 
• 08:00 Keeping Human Connection Alive in Virtual Care 
• 13:00 The Rise of Digital Therapy and Accessibility 
• 15:30 Building Supportive Cultures for Frontline Teams 
• 20:00 Hybrid and Remote Care: Lessons in Connection and Trust 
• 23:00 Rethinking Mental Health Benefits for Employees 
• 27:00 How Employers Can Offer Comprehensive Support 
• 29:00 The Signature Question: Planting Trees for Future Generations 
• 32:00 Closing Thoughts and How to Connect 

Connect with Rochelle 

• LinkedIn: https://www.linkedin.com/in/rochelle-hildebrand-7341209a/  
• Website: https://www.edgewoodhealthnetwork.com/  

Connect with Us 

• LinkedIn: Robin Bailey and Al McDonald   
• Website: Aria Benefits and Life & Legacy Advisory Group