Imagine transforming a high school business plan into a thriving Canadian business! That is exactly what entrepreneur Ameen Fadel, Co-Founder & President at Cedar Valley Selections, did. Starting as a school project when Ameen was only 16 years old, Cedar Valley envisions a better future for Canadian eaters—blending flavourful and family-focused foods with local ingredients, handiwork, and a touch of fun in every bite. Today, Cedar Valley pita chips and salad dressings are enjoyed by families across Canada. A reminder that meals can be memories, too.

Working closely with his mom and co-founder Surria, Ameen keeps the ship sailing in the right direction by managing manufacturing, sales, branding, marketing, and customer experience. He shares his amazing journey and passion for family-friendly foods that taste and feel better.

Brought to you by Aria Benefits and Life & Legacy Advisory Group